Social Media Marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually centre on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns who are working on a tight budget. This is one way you can reach thousands of existing and prospective customers spread all over the globe without incurring heavy ad expenses.
We can guide you on selecting the sites that are important for social media marketing and the sites on which you should concentrate. Obviously, the social media site where your prospects are predominantly found will be the right one for you. The chief advantage about social media is - you can track wherefrom your clicks are coming, which site is most rewarding and sends you the highest-converting traffic, etc.
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